From promoting to existing consumers to recruiting new ones, let’s examine eight traffic-driving strategies for your new online store.
1.Utilize (and continue to expand) your email list.
Even at a physical store, it is crucial to have an effective email marketing approach. Collect as many email addresses as can from customers, potential customers, event attendees, etc. When you launch, you will be able to notify these individuals by email that they may visit your online store.
Consider offering a promotion to individuals on your email list or a discount for referrals to encourage customers to share your website.
Email remains one of the most powerful ecommerce marketing techniques, so ensure that you continue to collect email addresses on your website. Some firms utilise pop-up boxes to request consumers’ email addresses in exchange for a minor discount, such as 15 percent off their first purchase or free shipping.
Additionally, you must maintain a consistent flow of contact with your email list. Develop a consistent email cadence and include incentives, fresh content, product launches, and other information that can entice them to visit your website.
With your online business, you will want to maximise digital interaction at every opportunity. One of the easiest and most effective methods is to give your social media channels a little additional attention and fill them with captivating photographs and videos.
We adore how Bon Bon Bon utilises Instagram to exhibit these exquisite photographs of their products. In addition to sponsoring freebies, collaborating with bloggers that are active in your industry, and utilising relevant hashtags, social media may be leveraged in a number of other effective ways.
If you currently have a solid presence on social media networks with a core audience, now is the time to expand upon that. Increase the frequency of your posts and devote a little more effort to developing rich visual material and short, compelling films. Increasing engagement with your followers raises the likelihood that their followers will be aware of your brand. Encourage user-generated content and encourage content sharing.
If your social media presence requires improvement, now is the moment to do so.
You are not required to be everywhere. Ensure that you have a presence on the channels that are suited for your target audience and direct your efforts there.
3. Optimize your website’s SEO.
Search engine optimization (SEO) involves a wide range of factors, and attempting to optimise can lead down a rabbit hole. Here are a few things to consider if you’re just getting started.
Consider your user’s perspective: how does your target audience discuss your products, and what do they want to know?
Pay careful attention to page content. On-page content includes product titles and descriptions, photos, blogs and other information, etc. You must ensure that the content employs natural language that your clients may employ while searching for relevant products and that it answers their questions.
Meta tags are also essential. Title tags, which are similar to headlines for a search engine, assist the search engine in determining the topic of each page. Each web page should have a unique title tag. The meta description is a concise summary of each page. When your website appears on a search engine results page, the title tag and meta description will be displayed first.
4. Create engaging and valuable material.
Creating outstanding content for individuals wanting to purchase your product is a fantastic approach to drive traffic to your website and establish your brand as an authority in your industry.
Robert Ellis, the proprietor of Bavarian Clockworks, founded his ecommerce storefront with the intention of providing buyers with comprehensive resource pages to assist them in making informed judgments regarding his authentic German cuckoo clocks.
Our user manuals are the core of our website, explains Ellis. They offer tremendous value to prospective clients, and it’s also great for SEO.
5. Consider Google Ads.
Using Google Ads for search engine marketing allows you to bid on keywords in order to appear at the top of search engine results pages. Search engine optimization is all about obtaining the coveted “top spot”; yet, Google Ads will still appear first.
Search engine marketing is an excellent method for promoting your website because it does not require any design and may be quite efficient at generating new traffic. You will receive results in real time and can alter your campaign ideas accordingly.
Because you know that individuals spend time on social platforms, social media is an excellent location to concentrate advertising dollars. If you were to purchase a billboard, which road would be the best choice? Consider social media advertising in a similar manner.
If your audience spends significant time on Instagram but not Twitter, you should prioritise Instagram.
You may use images and videos in your advertisements, but start modest. A photo advertisement can be a terrific method to expose your goods to new audiences. Test simple, compelling pictures of your product in use and adapt your marketing strategy based on how well it succeeds in the first two weeks.
7. Partner with brands that are complementary.
Create promotional alliances with other brands. Find a business with a comparable customer base and a complementary product. In this manner, each business partner reaches an entirely new and relevant audience. For instance, if you offer outdoor gear, a collaboration with a brand that specialises in hiking shoes could be useful.
Actual cross-promotion strategies might vary, and there are ways to achieve it at each stage of the sales funnel. Activities at the top of the funnel include co-sponsoring an outdoor living podcast or blog. Depending on the season, a co-branded gift guide could be an effective marketing strategy. You might also implement down-funnel promotions, such as offering a discount on one product when purchasing another.
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