Anyone with internet access should be familiar with social media. As a way to link people through amicable conversation, these platforms were initially created. However, social media has developed over time to also become a powerful marketing tool.
Millions of audiences are reached by the advertising and marketing efforts of thousands of brands.
According to research, US businesses are using social media at an exponentially increasing rate. The market share in 2013 was 86.2%. In 2021, the percentage had increased to 91.9%. That is a really clear indication that the platforms are effective at raising awareness.
Knowing how to approach social media is helpful if you run a jewellery company and want to use it. Recall that there is fierce competition. The viewers are being inundated with a lot of brand and product information.
In order to build brand awareness, you must rise above the noise. Nevertheless, even the most savvy marketer may find it to be a significant issue. Please allow us to offer some useful advice.
1. Start by nailing the fundamentals
So you market jewellery, but there’s more to it than that. Develop the brand’s definition further. By comprehending the market and rivals, take care of the fundamentals. Make a profile of the ideal jewellery buyer next. What sort of goods or services would they expect from you? Do you think you can fill a void?
Set this in the proper context. According to your study, consumers are demanding more sustainable business practises. They are interested in learning more about how the goods they purchase are made. With your choice of lab-grown diamond accessories, you have the opportunity to contribute to the shift toward responsible consumption.
So, let’s imagine you just received a fresh batch of diamond rings. By using lab-created diamonds, you can concentrate on cutting-edge unique designs. Become an authority in your field. Let the audience know that the diamond clarity, colour, cut, and carat are all flawless. The diamonds do really undergo the same certification and grading as diamonds that are mined.
Please give this step some thought so that you can:
- Develop a clear brand vision for your jewelry business
- Create a profile of your target audience
- Identify what the audiences want or need
- Find a market gap that you can fill
- Develop a consistent brand message that will be the running theme on all your platforms.
2. Choose Your Social Media Channels
It can be tempting to create an account on every social media site. But doing so comes with a number of difficulties. The most obvious is that some of them might not be used by your intended audience.
Start by becoming familiar with the social media networks’ user bases. You offer expensive diamond accessories, therefore TikTok or Snapchat might not be the ideal choice. For instance, Snapchat is popular among users aged 15 to 25, whereas TikTok is preferred by users aged 10 to 19.
The majority of Instagram users are in the 25 to 34 age range. With more than 2 billion users, it also has a large audience. Additionally, celebrities, influencers, and some wealthy people are drawn to this platform.
Twitter could have the audiences you’re after, but you can’t publish images there. However, that is the most effective marketing strategy for your jewellery company. Facebook has a sizable user base, and you may upload pictures and videos there.
Keep in mind that having two accounts will allow you to maximise your profits. Having too many accounts can make it difficult to maintain consistency in your posting. It will be difficult for you to keep up with audience participation and interactions.
It’s important to have a few things on your account pages.
Business profile: Creating a business profile won’t be difficult if you take care of the fundamentals. Give a clear, succinct definition of your brand’s offering. Remember to mention what makes your accessories special.
Images: Post a tonne of images showcasing your product line. To make browsing simpler, create albums just for accessories. In this manner, a user can access the albums directly if they want diamond rings. They are not required to view countless images of different products. Take attention-grabbing photos that are of the highest quality and arrangement.
Other crucial information
Include your website URL and the company’s contact information.
4. Create Outstanding Content and Interact
It can be challenging to keep up social media accounts for businesses. You must exercise caution when posting content. The socialisation and interaction on the platforms is intended. Long posts are not worth reading unless they are valuable and relevant.
Discover how to frame the content in an interesting way. To boost user engagement with the material, use stories and videos. Give a captivating excerpt and a link to your website for further details. This increases the likelihood of increasing organic website visitors.
Post frequently so that you are constantly on your audience’s minds. To stay current, make a content calendar and use social media publishing tools.
Set aside money for post promotion and advertising. Without using a significant portion of the marketing budget, you can expand your social media audience.
Don’t forget to engage the audience in conversation.
Permit your followers to share material, photos, advice, and more. You may write a post about jewellery as cherished family heirlooms, for instance. By allowing followers to submit pictures and tales about their treasures, you may promote conversation. User-generated content (UGC) can boost website conversions by 29%. Additionally, with such, your click rates are four times higher. UGC-integrated social media marketing can increase engagement by up to 50%.
Additionally, including a few campaigns won’t hurt.
These could be promos, discounts, referral schemes, or online competitions. Even individuals who purchase expensive jewellery are open to the possibility of winning or receiving something for nothing.
Finally, remember to follow analytics. In this manner, you can alter or enhance what is ineffective. You can use the platforms’ built-in insights or analytical tools.
It’s not simple to promote your jewellery brand on social media. On sites that millions of people utilise for entertainment, you are promoting your business. Because of this, you must approach the process strategically.
Determine your target market and define your brand’s offering. Selecting the social media networks to employ will be simple as a result. Be consistent and post timely, interesting stuff.