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Top 7 Niches for E-commerce

Top 7 Niches for E-commerce

As you can guess, there are thousands upon thousands of eCommerce niches to choose from. And, as more and more products are created, this number is only going to climb. Of course, not all eCommerce niches are made equal. Some are naturally easier to market, some offer bigger earnings, some are more easily available (and easier to source) (and easier to source). However, there are several eCommerce themes that either tend to perform well over time or are enjoying a popular moment right now. Let’s take a look at 10 of the best eCommerce niches in 2022.


1. Technology and Home Office Equipment

Remote employment has been expanding over the past several years—even before a global pandemic pushed employers scurrying to make their work environments remote-friendly. According to Pew Research, around 20 percent of working adults worked from home before 2020 (41.8 percent if you include self-employed workers, per Upwork) (41.8 percent if you include self-employed people, per Upwork). Currently, the number of employed individuals working from home is a stunning 71 percent .

That implies there’s a market for home office equipment and technology. Plus, when you consider that 74 percent of firms will be retaining at least portion of their employees remote even when COVID-19 is under control (Gartner), the demand for these products will only continue.

There are a few wonderful possibilities to focus on in this market, like home office furniture, gear, and even software that makes remote work easier for teams.

2. CBD

CBD (cannabidiol) has gone from a new-agey product to mainstream. And folks are utilizing it for everything from keeping their dogs peaceful to relaxing their own nerves as we traverse a fairly odd moment. Plus, CBD is occasionally prescribed for pain relief, too.

CBD products made from hemp plants and with a THC concentration of less than 0.3 percent are permitted in all fifty states in the United States, but it’s not legal everywhere. If you want to join in on this eCommerce sector, you’ll definitely want to check out the legalities and if there are any specific permits needed to sell it in your state or country.

3. Beauty and Health Products (General) (General)

Beauty and health products are one of the eCommerce niches with the highest lifespan. Plus, the industry is consistently rated as one of the fastest-growing industries online. The industry as a whole has an annual compounded growth rate of 4.75 percent worldwide and sales is up to $511 billion in 2022 from $483 billion in 2020. Estimates put sales at $784.6 billion by 2027 (Statista) (Statista).

A bonus is that there are various different goods within the beauty and wellness niche: makeup, skincare, haircare, and more.

4. Men’s Skincare and Beauty Products

While you might group this eCommerce specialty in with the overall beauty and health products niche, men’s skincare and beauty products have truly taken on a life of their own over the past several years. This niche includes everything you’d anticipate, like beard care and shaving equipment, there’s a growing demand for skincare and beauty goods like moisturizers, lip balm, exfoliants, and more created exclusively for persons who identify as men.

5. Natural Skincare and Cosmetics

Can you tell that health and beauty is big business? Here we have yet another eCommerce niche relating to the sector, this time focusing on natural and organic products. According to Grand View Research, the global natural skincare products market size was estimated at $10.84 billion in 2019 and is predicted to increase at a compound yearly growth rate of 5.0 percent from 2020 to 2027. Natural skincare and cosmetics can include vegan and cruelty-free products, natural toothpaste, soaps, and any number of natural and organic alternatives to regular beauty items.

6. Recommerce

Resale is another eCommerce specialty that’s enjoying a growing trend. With recommerce, you sell secondhand, used things. According to data by ThredUp and GlobalData Retail, the resale clothes market alone is valued at roughly $28 billion and is predicted to reach $64 billion by 2025. When you examine the full circular economy, you’re talking about a $4.5 trillion market.

7. Home Gym and Fitness Equipment

Fitness is one of those eCommerce areas that is constantly hot. While doing out at home has long been popular, it became vital as gyms shuttered globally owing to COVID-19. But even when things are opening back up, folks aren’t quite ready to head back to their gym just yet. And, many people have found that they don’t even need their gym. With this eCommerce niche, you can focus on products like treadmills, exercise cycles, weights, or even supplements, protein powders, and meal replacements.

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